Download PDF by Nicolai Graakjaer: Analyzing Music in Advertising: Television Commercials and

By Nicolai Graakjaer

The research of tune in ads is well-suited for exploring the persuasive effect that song has past the power to entertain, edify, and purify its viewers. This ebook makes a speciality of song in advertisements from an interpretive textual content analytical point of view, answering hitherto overlooked questions: What characterizes tune in ads in comparison to different advertisement track and different song on television? How does song in ads relate to tune ‘outside’ the universe of advertisements? How and what can track in advertisements symbolize? writer Nicolai Graakjær units a brand new benchmark for the overseas scholarly examine of track on tv and its pervading impression on client selection.

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Analyzing Music in Advertising: Television Commercials and Consumer Choice (Routledge Interpretive Marketing Research) by Nicolai Graakjaer


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